Ageism Unmasked

October 10, 2022

Tracey Gendron, Ph.D.
Tracey Gendron, Ph.D.

Meet VCU's Authors: Tracey Gendron, Ph.D.

12:00 p.m. (virtual event)

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Ageism Unmasked shifts the lens, enabling us to see that we tolerate, and sometimes actively promote, attitudes and behaviors toward differently aged and differently-abled people that we would reject and condemn if applied to any other group. It peels back the layers to expose how cultural norms and unconscious prejudices have seeped into our lives, silently shaping our treatment of others based on their age and ability and our own misconceptions about aging—and about ourselves.

Book cover for Ageism Unmasked by Tracey Gendron

Speaker Bio

Tracey Gendron, PhD, is an associate professor and Chair of the Department of Gerontology at Virginia Commonwealth University. Dr. Gendron has a Master of Science in Gerontology, a Master of Science in Psychology, and a doctorate in Developmental Psychology.  She is also the author of the book Ageism Unmasked: Exploring Age Bias and How to End It. Her research is focused on the language, expression, and perpetuation of ageism and aging anxiety as well as on elderhood as a stage of development. Her personal and professional goal is to understand, raise awareness of, and disrupt the deeply embedded, normalized, and invisible ageism that is within us all.